Store Morph Technology™

Store Morph Technology provides complete control over the look of your store with customizable page templates. Display what you need; hide what you don't. Place buttons, product displays and category lists where you need them. It's all up to you.

Version Histories

Many features that support store customization save each update in version history. This gives you the freedom to play and experiment with designs, or save a collection of themes, with the security of knowing you can revert to any other version.

Redesigned Admin Interface

The Miva Merchant administration interface you've grown to know and love is now better than ever. Redesigned with a whole new color scheme, simpler navigation controls, updated wizards, and new functionality.

Attributes with Weight

Some product attribute options may weigh more than the base product. In Miva Merchant 5, you can account for those changes. With new weight controls on attributes, all attribute prompts and options can have an individual weight that is added to the base product weight. So now your "buy in bulk" option can weigh 5 pounds more, ensuring proper shipping calculation.

Import Customers and Categories

Flat-file import for products is a very helpful utility. Miva Merchant 5 now adds to that functionality with both customer and category import modules. Quickly build your list of customers, or organize your product catalog.

Automatic Updates

Gone are the days of manual module updates and frequent software upgrades. A new software update server was implemented that streams module updates and new product features directly into your Miva Merchant 5 store.

Powerful Store Design Tools

Miva Merchant, with Store Morph Technology™, provides you with complete control over your entire online store design. Use the built-in store template, or modify pages to suit your specific business needs. You can even create a completely custom set of pages.

Specify the content and position of each component on any page to fully control the appearance of each page. With Store Morph Technology, it's easy to insert components from third parties to display additional content on your store pages.

Simple 'Point + Click' controls allow you to specify fonts, colors, button labels, navigation bar settings, product layouts, and more. The 'Advanced' mode lets you manipulate the underlying code for those settings. Miva Merchant also provides access to the HEAD and BODY tags, which can be edited for each page individually or globally.

Catalog Management

Miva Merchant enables you to build up your online store as large as you like. The software has been designed with no limitations on the number of products, categories, or sub-categories you can create. You also have the ability to assign a product to as many categories and sub-categories as your business needs.

Product descriptions can be entered with plain text, or enhanced with HTML. Assign thumbnail and full-size images to display your products in detail. With Custom Fields, you can enhance existing product information by defining your own product fields to be shown on the Product Display screen. Create fields for any form of product data, such as ISBN, UPC, Manufacturer, etc.

Product attributes can be assigned to define product characteristics, with the ability to add additional prices or weight with each attribute option. Multiple attribute display types include drop-down boxes, radio buttons, text fields, and more. If several products have the same attributes, create an attribute template to quickly assign them. Changes can be made to the single attribute template, and applied to all products referencing it.

Inventory Tracking and Product Merchandising

The extensive inventory tracking system in Miva Merchant allows you to keep track of what products you have on hand, and can even notify you when an item is out of stock. Display customized messages, telling your customers how many are available, or if stock is running low. You can even hide out of stock products from your customers.

Draw customers' attention to complementary products to help boost sales with related products. You can assign an unlimited number of related products.

Utilize the upsale feature to suggest a product at checkout, based on the order total, or on specific products in the order. Discounts may also be applied with an upsold product.

Order minimums enable you to require customers to meet a certain order total or product quantity amount. If not met, a custom message can be displayed to your customers.

Order Processing and Customer Management

Batch your orders at the end of the day, run a batch report to analyze order data, and even process your orders through your payment gateway right from within Miva Merchant.

Provide security for your shoppers. Encrypt sensitive payment details with order encryption. Your customer's payment information is locked with a pass-phrase that you create, to help prevent stolen data.

Send confirming e-mail messages when customers place orders. You can also receive your own e-mail notifications when new orders are received. Notification emails can also be copied to a third party for drop-shipping, among other uses.

With the customer management system in Miva Merchant your customers can create accounts, providing them easy access to their account details and addresses. Offer special pricing and products when registered customers sign-in to your store.

Shipping Calculation and Payment Processing

FedEx and USPS shipping calculators in Miva Merchant retrieve real-time shipping rates based on weight and distance. The UPS shipping module connects to Miva Merchant servers to retrieve current shipping rate tables.

Miva Merchant also provides a number of table-based shipping modules to help you offer a range of shipping options to your customers. These enable you to build your own shipping rate tables to meet your business needs.

Miva Merchant has a wide variety of built-in payment modules, designed to work smoothly with industry leaders. These payment modules were designed in partnership with the Payment Gateway providers, to ensure security and ease-of-use. Just turn it on, enter your account information, and the payment module does the rest.

The ability to accept other forms of payment, such as PayPal, electronic checks, and COD, is also included. If you have your own credit card processing terminal, you can choose to accept credit cards for manual processing.

Affiliate Programs and Marketing Services

Promote your online store with an affiliate program. The affiliate tracking system built into Miva Merchant enables you to create affiliate partners for your store, with individual commission levels based on order traffic, customers referred, or a combination of both.

An online affiliate account system lets affiliates see their earnings, retrieve store links and banners, and view your program agreement. Track affiliates' earnings and payouts through a simple affiliate management system.

Miva Merchant also offers additional marketing services, all of which are available through the Miva Merchant administration interface:

• Work seamlessly with Miva Merchant Mailer, the mailing list management and email distribution system.
• Take advantage of Miva Merchant Submit, a suite of search engine optimization and web presence enhancement tools.